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Characters & Shadows's avatar

What this kind of pop-culture briefing captures well is that franchises do not usually collapse all at once. They erode through a loss of trust: between studios and audiences, publishers and readers, executives and creators, symbols and the people who once recognized themselves in them. The interesting question is not only whether Doctor Who, Xbox, or Marvel are “in trouble.” It is why so many cultural institutions now seem unable to distinguish stewardship from extraction. A franchise is not just content. It is an inherited imaginative world. Once that world is treated mainly as an asset to be managed, the audience eventually feels the difference.

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