Unhumans author Joshua Lisec recently explained why companies like The Walt Disney Company do not care if movies like its recently released Snow White lose millions of dollars at the box office.This Substack is reader-supported.
"And as long as we think that, ‘Well, if they just keep losing money eventually they’re going to stop doing,’ no, that is the entire project. That is the point. That is the purpose. It is an investment in propaganda.” An investment made with money derived from the investments under the control of the converged financial apparatus, backed by the power of the mint to endlessly print money. Spot on-- it's not about the money itself, but rather using the money to drive the culture; it's about *creating* the 'modern audience' more than marketing to any existing audience.
Once you look at the film as a loss-leader and a money-laundering operation, not a profit-seeking venture, following the money backwards begins to work. Blackrock, Larry Fink-style, 'forcing change' in our culture becomes the focus of these 'investments.' Disney is buying real-estate for ESG in the cultural space. That the 'right people' got paid for producing their propaganda along the way is icing on the cake. Then the losses are deducted from Disney's tax burden as the devil mouse circles around its own tail to cut its losses.
Exactly right. Wokism is a religion, and religion requires sacrifice.
"And as long as we think that, ‘Well, if they just keep losing money eventually they’re going to stop doing,’ no, that is the entire project. That is the point. That is the purpose. It is an investment in propaganda.” An investment made with money derived from the investments under the control of the converged financial apparatus, backed by the power of the mint to endlessly print money. Spot on-- it's not about the money itself, but rather using the money to drive the culture; it's about *creating* the 'modern audience' more than marketing to any existing audience.
Once you look at the film as a loss-leader and a money-laundering operation, not a profit-seeking venture, following the money backwards begins to work. Blackrock, Larry Fink-style, 'forcing change' in our culture becomes the focus of these 'investments.' Disney is buying real-estate for ESG in the cultural space. That the 'right people' got paid for producing their propaganda along the way is icing on the cake. Then the losses are deducted from Disney's tax burden as the devil mouse circles around its own tail to cut its losses.
Based. It's not about the money. Going broke doesn't matter if being a martyr to your cause is more important.
Their propaganda is failing because it only works on the really stupid people (like those who are dumb enough to still vote for demoRats).
Money wasted on these failed projects is money they can't spend elsewhere.
ZIRP has been the secret fuel for all of this.
Disney redistributed invester wealth to loyal progressives. The studio system is working as intended. Some investers might be ok with this.
Fine. Let them go broke. And when that happens...what? Poof, they disappear.