A report claims that Sydney Sweeney’s jeans ad for American Eagle reportedly did not drive any significant increase in sales.This Substack is reader-supported.
Advertising is about getting your brand out there and known and once it's a known brand its for keeping it active in peoples minds. I worked retail for 10+ years and rarely does advertising pay for itself. Its more of a maintenance cost for keeping your brand recognizable. Coke is so prevalent b/c for many decades it was always advertising. That's not to say there has never been a case of advertising not providing a significant bump in sales only that it's mainly about keeping the brand recognizable/known.
There's more to it than dollar sales amounts. Sweeney caught eyes and started people talking. In the end that will drive some sales. What it did was show that the blue hair commie types are scared of pretty women with good Genes (Jeans).
Maybe we'll start seeing more normal women on the screen hawking goods.
Don't believe everything a report tells you. Reports are written by people, and people have agendas. Anecdotally speaking, my wife went on their website and ordered a bunch of stuff to support them. A day later she got an email response informing her that EVERY item she ordered (more than 10) was out of stock. No way their sales haven't increased. I don't think it's because of Sweeney, I think it's just a show of support for a company under attack by the leftwing lunatics.
1) "we know you don't care about how you look, here's cheap stuff you can buy today."
2) "we don't want you dirty trash near us."
Haven't been #2 ads in a while outside of the "high fashion" world.
First one goes after practicality and spending money, second goes after status and splurging money. First one makes sales, second one establishes who they want and don't want shopping there; which -in-turn- signals to people who want to be like the ones shopping there to come on in and be ready to spend to "join the club."
Ferrari's marketing department sells cars that cost them $30,000 in parts at most for $300,000 and $3,000,000 because they want a certain type of social climber to buy one to impress gold diggers. Ferrari's sales department then sells keychains and t-shirts for their real business.
Ferrari's car profits (about 3 billion dollars a year) are about one third of their R&D and F1 costs (30 billion dollars a year). Where they make money is Merchandizing, which is about 150 billion a year.
If Ferrari wanted to sell cars, they could charge $50,000-100,000 a car and make a tidy profit. They don't sell cars though, they sell religious icons made of dropshipped goods with stickers and logos on them.
sports teams work on the same principle. The nfl and nba spend TEN TIMES their yearly sports profits (1 billion) on salaries alone (10 billion for nfl and up to double or triple on the nba), but make their money back in merchandizing (150 billion for nfl, 300 billion for nba).
e-sports also work on the same principle with skin sales versus revenue. the most profitable sport (e-sport or physical) is league of legends pro league which averages about 30% return on ticket sales a year. That's three times what the nfl and nba make on their ticket sales by percentage, but lol esports usually "only" make around 150% of what they spend in skin sales during the pro tournaments versus the nba's 1000% increase in merchandizing profits over total cost. lol e-sport's best year was during the pandemic where they made 70% of their revenue back on ticket sales alone which is unheard of for ANY sport.
Wow. You guys are insane. We wouldn’t even know that. Love this site but you guys are stretching here. Now give it 6 months and you can see averages better and make a determination. I work in marketing. Now way in hell we could tell that now.
And sorry I don’t mean to be a dick. I love your articles. I just think we need more time to tell. I don’t even have a horse in the race. Kinda disappointed on both political sides and have responded to this whole ad campaign.
I’m not saying you are reporting false info either probably true.
Keep up the good work I need to think before I type a comment. It was kind of silly.
Most advertising doesn’t work. The ads she’s in are lifestyle ads that take quite a while to move the needle.
And yet they reported selling out of their jeans stock in 3 days?
I guess they didn't carry much of an inventory for the campaign...
Methinks the ad’s purpose was to get the lefties attention off the gazacaust and onto this silly ad narrative.
Advertising is about getting your brand out there and known and once it's a known brand its for keeping it active in peoples minds. I worked retail for 10+ years and rarely does advertising pay for itself. Its more of a maintenance cost for keeping your brand recognizable. Coke is so prevalent b/c for many decades it was always advertising. That's not to say there has never been a case of advertising not providing a significant bump in sales only that it's mainly about keeping the brand recognizable/known.
There's more to it than dollar sales amounts. Sweeney caught eyes and started people talking. In the end that will drive some sales. What it did was show that the blue hair commie types are scared of pretty women with good Genes (Jeans).
Maybe we'll start seeing more normal women on the screen hawking goods.
Unsurprising. People squawk without spending. Modestly hopeful if the trend holds, in that money isn't being given to people who hate you.
Who has money to buy shit like this these days?
Don't believe everything a report tells you. Reports are written by people, and people have agendas. Anecdotally speaking, my wife went on their website and ordered a bunch of stuff to support them. A day later she got an email response informing her that EVERY item she ordered (more than 10) was out of stock. No way their sales haven't increased. I don't think it's because of Sweeney, I think it's just a show of support for a company under attack by the leftwing lunatics.
Two types of ads:
1) "we know you don't care about how you look, here's cheap stuff you can buy today."
2) "we don't want you dirty trash near us."
Haven't been #2 ads in a while outside of the "high fashion" world.
First one goes after practicality and spending money, second goes after status and splurging money. First one makes sales, second one establishes who they want and don't want shopping there; which -in-turn- signals to people who want to be like the ones shopping there to come on in and be ready to spend to "join the club."
Ferrari's marketing department sells cars that cost them $30,000 in parts at most for $300,000 and $3,000,000 because they want a certain type of social climber to buy one to impress gold diggers. Ferrari's sales department then sells keychains and t-shirts for their real business.
Ferrari's car profits (about 3 billion dollars a year) are about one third of their R&D and F1 costs (30 billion dollars a year). Where they make money is Merchandizing, which is about 150 billion a year.
If Ferrari wanted to sell cars, they could charge $50,000-100,000 a car and make a tidy profit. They don't sell cars though, they sell religious icons made of dropshipped goods with stickers and logos on them.
sports teams work on the same principle. The nfl and nba spend TEN TIMES their yearly sports profits (1 billion) on salaries alone (10 billion for nfl and up to double or triple on the nba), but make their money back in merchandizing (150 billion for nfl, 300 billion for nba).
e-sports also work on the same principle with skin sales versus revenue. the most profitable sport (e-sport or physical) is league of legends pro league which averages about 30% return on ticket sales a year. That's three times what the nfl and nba make on their ticket sales by percentage, but lol esports usually "only" make around 150% of what they spend in skin sales during the pro tournaments versus the nba's 1000% increase in merchandizing profits over total cost. lol e-sport's best year was during the pandemic where they made 70% of their revenue back on ticket sales alone which is unheard of for ANY sport.
Now you know.
Wow. You guys are insane. We wouldn’t even know that. Love this site but you guys are stretching here. Now give it 6 months and you can see averages better and make a determination. I work in marketing. Now way in hell we could tell that now.
The company that made the report claims to track credit and debit card purchases.
And sorry I don’t mean to be a dick. I love your articles. I just think we need more time to tell. I don’t even have a horse in the race. Kinda disappointed on both political sides and have responded to this whole ad campaign.
I’m not saying you are reporting false info either probably true.
Keep up the good work I need to think before I type a comment. It was kind of silly.