The City of San Diego hit Elevue, the outdoor signage company Marvel hired to promote Avengers: Doomsday during Comic-Con, with $160,000 in fines after the contractor covered the city’s landmark Gaslamp Quarter Archway sign despite repeated warnings not to.
$160k is butt-wipe money to Disney, and you can be sure Disney was behind this. They wanted their Doomsday advertising and such a piddling fine is just the cost of business.
That's worth repeating. Companies routinely do illegal acts and circumvent restrictions because they know the fine will be less than the money made by their actions.
The blatant disregard this company, with Disney behind them, showed towards a very reasonable restriction and over multiple objections/reminders, needs to have actual consequences. Until those start happening, corporations like Disney will continue treating us like they're our betters and our overlords.
Most small companies are going to comply with government officials and stern/written warning. Unless they have someone with deep pockets who can shield them.
It also gets their name out as a company not afraid to take risks and even take fines in the course of their duty.
$160k is butt-wipe money to Disney, and you can be sure Disney was behind this. They wanted their Doomsday advertising and such a piddling fine is just the cost of business.
That's worth repeating. Companies routinely do illegal acts and circumvent restrictions because they know the fine will be less than the money made by their actions.
The blatant disregard this company, with Disney behind them, showed towards a very reasonable restriction and over multiple objections/reminders, needs to have actual consequences. Until those start happening, corporations like Disney will continue treating us like they're our betters and our overlords.
Most small companies are going to comply with government officials and stern/written warning. Unless they have someone with deep pockets who can shield them.
It also gets their name out as a company not afraid to take risks and even take fines in the course of their duty.
All that money for a garbage movie that we're all going to laugh at.