The IMAX theatrical strategy here feels more like hedging than confidence in the streaming model. Netflix burned through years trying to avoid traditional releases, and now they're basically admitting that premium format exclusivity drives word-of-mouth better than algorithms ever could. I caught a few indie films in IMAX recently and the ticket revenue split probablymatters way less to them than the validation it brings. What's odd is using Pink Floyd and classic rock for a fantasy world that Lewis grounded in Edwardian sensibilities - seems like they're banking on vibes over coherence. If this does well theatrically it'll say more about IMAX's draw than the actual adaptation quality.
“unbelievably contemporary” music and they mention The Doors. I think The Doors are ok but they’re over 50 years old. Not even remotely contemporary.
Jim Morrison probably would have said--"You wanna use our music in WHAT???"
Regreta Gerwig will destroy this.
The IMAX theatrical strategy here feels more like hedging than confidence in the streaming model. Netflix burned through years trying to avoid traditional releases, and now they're basically admitting that premium format exclusivity drives word-of-mouth better than algorithms ever could. I caught a few indie films in IMAX recently and the ticket revenue split probablymatters way less to them than the validation it brings. What's odd is using Pink Floyd and classic rock for a fantasy world that Lewis grounded in Edwardian sensibilities - seems like they're banking on vibes over coherence. If this does well theatrically it'll say more about IMAX's draw than the actual adaptation quality.