Marvel Studios announced it was changing the name of its latest release Thunderbolts to The New Avengers following the film’s opening weekend where it bombed.This Substack is reader-supported.
Pretty sure this was the marketing plan all along, given the * in the title from the start. It was likely a plan to give the movie an artificial second launch since the first time they talked about it. It won't work. No one even likes The Avengers anymore in the first place. If you don't even like Coca Cola, New Coke isn't going to make things better.
This is an admission that the movie bombed. Maybe the title will convince whatever normie audience the MCU has left, but I doubt it will be some major turnaround.
Feige and Company should be worried. Great critic reviews and excellent audience reviews, and it's still in the crapper. People don't want Disney/Marvel garbage, and they assume it's all garbage now, even when it might not be.
Good job, Bob Iger. You screwed another IP into the ground along with Star Wars.
The Devil Mouse rocket sled to oblivion roars onward!
Pretty sure this was the marketing plan all along, given the * in the title from the start. It was likely a plan to give the movie an artificial second launch since the first time they talked about it. It won't work. No one even likes The Avengers anymore in the first place. If you don't even like Coca Cola, New Coke isn't going to make things better.
This is an admission that the movie bombed. Maybe the title will convince whatever normie audience the MCU has left, but I doubt it will be some major turnaround.
Feige and Company should be worried. Great critic reviews and excellent audience reviews, and it's still in the crapper. People don't want Disney/Marvel garbage, and they assume it's all garbage now, even when it might not be.
Good job, Bob Iger. You screwed another IP into the ground along with Star Wars.
The Devil Mouse rocket sled to oblivion roars onward!