Ubisoft’s UK branch admitted in recent financial documents that it “expects revenue to fall in FY26” as the traditional full game model of doing business becomes less ubiquitous.
I think, the real competition is just cheaper one-time-purchase games. I can buy Fallout 4, Stardew Valley, Golf Story, Gris, and Deep Rock Galactic for the same price as one new Ubisoft game. That slate of games alone could last for 1000+ hours of play.
I think, the real competition is just cheaper one-time-purchase games. I can buy Fallout 4, Stardew Valley, Golf Story, Gris, and Deep Rock Galactic for the same price as one new Ubisoft game. That slate of games alone could last for 1000+ hours of play.