Fandom Pulse

Fandom Pulse

Video Games

Ubisoft CEO Blames Disney's Brand for Star Wars: Outlaws Sales Disaster

Fandom Pulse's avatar
Fandom Pulse
Jul 22, 2025
∙ Paid

Ubisoft CEO Yves Guillemot has delivered another tone-deaf response to his company's latest commercial disaster, saying Star Wars Outlaws failed because audiences are tired of the Star Wars brand rather than acknowledging the game's core problems. His deflection comes as Steam data reveals the extent of the game's failure, with only 834 concurrent playe…

User's avatar

Continue reading this post for free, courtesy of Fandom Pulse.

Or purchase a paid subscription.
© 2026 Fandom Pulse · Privacy ∙ Terms ∙ Collection notice
Start your SubstackGet the app
Substack is the home for great culture