Pop culture critic John Rocha, who made his name at Collider before starting his own YouTube channel and hosting The Hot Mic show with Jeff Sneider, recently bemoaned the current trend of major studios seemingly buying off influencers to hype their films.
This has probably always been the model, more or less. But now we are much more aware of it. And as a result, it is a failing model because after a few times of “this is the most amazing movie evah!” and the subsequent disappointment one starts to just ignore their advice.
This has probably always been the model, more or less. But now we are much more aware of it. And as a result, it is a failing model because after a few times of “this is the most amazing movie evah!” and the subsequent disappointment one starts to just ignore their advice.
"To be a part of this thing," not "apart of this thing." Totally different meanings. Do better.
Because HE wants to be the influencer, nevermind that it never works.