A new report indicates that Jaguar Land Rover is looking for a new ad agency after it finally dumped its old one following its woke ad campaign.This Substack is reader-supported.
It doesn't matter if they change their marketing now. Much like Bud Light and Gillette they've shown their true face. The rule is simple - don't give money to people who hate you.
"A new report indicates that Jaguar Land Rover is looking for a new ad agency after it finally dumped its old one following its woke ad campaign."
There's only one proper reply to this, you don't say?
“The reinvention of the Jaguar brand was planned to attract significant global attention and comment; we wanted to spark online debate and get people talking about us.”
Yeah... the Manson family's actions also got people talking but that 's not necessarily a good thing to want.
"He also claimed most of the reaction around the ad was 'very positive'."
Show me an honest executive and I'll pay any amount you request to visit that alternate reality.
When has the spokesperson, especially an executive, EVER spoken honestly about the company even when it's doing well? The only difference corporate executives and politicians are that the executives have nicer suits and get paid better.
It doesn't matter if they change their marketing now. Much like Bud Light and Gillette they've shown their true face. The rule is simple - don't give money to people who hate you.
Sounds like a lot of corporate excuses.
Prediction: they might change ad companies and blame them, but this will get worse.
If corporate is making excuses and placing blame elsewhere, they're not suddenly going to come down with a Stage 4 case of the smarts.
Look for more Jaguar failure.
Man what did I just watch!!! This is crazy shit! OMG
"A new report indicates that Jaguar Land Rover is looking for a new ad agency after it finally dumped its old one following its woke ad campaign."
There's only one proper reply to this, you don't say?
“The reinvention of the Jaguar brand was planned to attract significant global attention and comment; we wanted to spark online debate and get people talking about us.”
Yeah... the Manson family's actions also got people talking but that 's not necessarily a good thing to want.
"Delete Ordinary"
or you could just go with "Delete Profits"
"He also claimed most of the reaction around the ad was 'very positive'."
Show me an honest executive and I'll pay any amount you request to visit that alternate reality.
When has the spokesperson, especially an executive, EVER spoken honestly about the company even when it's doing well? The only difference corporate executives and politicians are that the executives have nicer suits and get paid better.