Grand Theft Auto VI had its Netflix debut on August 27, twenty-six minutes of footage, years in the making, one of the biggest entertainment reveals of the decade by any measure. Somewhere in the middle of it, a woman holds up two outfits to her boyfriend and asks what he thinks. He says “sequins.”
This reads as a sitcom bit, and it’s one small piece of a pattern that’s showing up across Rockstar’s own marketing, its own dialogue, and its own promotional partners.
