"We had plenty of time. We were moving our business in July, tons of time, but there it is, time again, messing around with things; almost exactly one month later, the event that shook our industry, and just five years ago would've seemed utterly impossible, happened. Diamond had filed for bankruptcy."
How delusional. The distribution part of the industry has been on critical life-support since 2020, and anyone with a functioning brain cell knew it. This is the protracted end that was set in stone with the elimination of Newsstand distro as a companion to Direct Market. Enjoy the decline, BOOM!
Growing up, I didn't live anywhere close to a comic shop. We're talking hours away. I bought tons and tons of comics, all because of the Newsstand. Every single week. How the industry ever thought it made sense to give up getting new readers while they stood with their moms in the grocery line is beyond me.
Profits. DM made mad money on comic book-related merchandise, and solid profit on DM comic book titles. It was also predictable, since most DM merch was pre-ordered. Newsstand dealt with fluctuating sales, returns to the publisher, questionable or negative profits/returns, and payment after the sale to the publisher.
If you are an Ivy League-trained business guy, then what else is there to know?
Shooter attempted to provide an education to Marvel owners, but they knew more than the guy who'd salvaged the company once (maybe twice), and had almost 30 years of experience in the business.
"We had plenty of time. We were moving our business in July, tons of time, but there it is, time again, messing around with things; almost exactly one month later, the event that shook our industry, and just five years ago would've seemed utterly impossible, happened. Diamond had filed for bankruptcy."
How delusional. The distribution part of the industry has been on critical life-support since 2020, and anyone with a functioning brain cell knew it. This is the protracted end that was set in stone with the elimination of Newsstand distro as a companion to Direct Market. Enjoy the decline, BOOM!
Growing up, I didn't live anywhere close to a comic shop. We're talking hours away. I bought tons and tons of comics, all because of the Newsstand. Every single week. How the industry ever thought it made sense to give up getting new readers while they stood with their moms in the grocery line is beyond me.
Profits. DM made mad money on comic book-related merchandise, and solid profit on DM comic book titles. It was also predictable, since most DM merch was pre-ordered. Newsstand dealt with fluctuating sales, returns to the publisher, questionable or negative profits/returns, and payment after the sale to the publisher.
If you are an Ivy League-trained business guy, then what else is there to know?
Shooter attempted to provide an education to Marvel owners, but they knew more than the guy who'd salvaged the company once (maybe twice), and had almost 30 years of experience in the business.