Can Dungeons & Dragons Save Itself? Inside The Brand’s Two-Year Fight To Win Back Its Own Fans

Dungeons & Dragons spent the last several years alienating a huge share of the people who built it, and this week’s Dark Sun reveal is either the clearest sign yet that Wizards of the Coast finally understands the damage, or the latest marketing gesture in a company still unwilling to say plainly what went wrong. To understand which one it actually is, you have to look at how bad things got first.