Amazon Admits Defeat And Shuts Down Kindle Vella Fiction Subscription Program

Amazon tried to get authors onto Kindle Vella, but it didn't spark a wave of subscriptions like the book distributor hoped.

In 2021, Amazon saw massive competition forming from Tapas and Substack, creating serialized fiction behind a subscription paywall which posed a threat to their monopoly on published fiction. In response, the company created Kindle Vella. Now, after three years, they are admitting defeat and shutting down the program.

Amazon is notorious for jumping on b…