Alan Tudyk claims that 20th Century Fox removed him from the press and marketing campaigns for I, Robot because he tested better than Will Smith.This Substack is reader-supported.
H-wood uses Focus Groups as a litmus test for message.
When I was in one back in the 80s, the questions weren't about the impact of the movie or how well it was received. Specific questions were such: "How did you view the gay character?" "Was the lesbian sympathetic?"
MESSAGE MESSAGE MESSAGE Money is secondary and only a vehicle for message.
A horror movie about a "groundhog day" type event. I don't remember the name because they changed it. Crazy gay college professor subjects his students to a horror house. I found it on IMDB about 15 years ago and got a laugh out of it. The first iteration was named something stupid like "Nightmare Weekend."
When I read the synopsis of the rewrite, it had underwent about a 50% makeover and I didn't see the final result.
What Tudyk's talking about is a Focus Group.
H-wood uses Focus Groups as a litmus test for message.
When I was in one back in the 80s, the questions weren't about the impact of the movie or how well it was received. Specific questions were such: "How did you view the gay character?" "Was the lesbian sympathetic?"
MESSAGE MESSAGE MESSAGE Money is secondary and only a vehicle for message.
What product was the focus group for?
A horror movie about a "groundhog day" type event. I don't remember the name because they changed it. Crazy gay college professor subjects his students to a horror house. I found it on IMDB about 15 years ago and got a laugh out of it. The first iteration was named something stupid like "Nightmare Weekend."
When I read the synopsis of the rewrite, it had underwent about a 50% makeover and I didn't see the final result.
Interesting, thanks for sharing
Sonny was the highlight of that visually-pleasing but vapid film.
Many such cases.